NOVOMATIC Secures Historic Vendor License in the UAE
April 11, 2025 – Gumpoldskirchen/Abu Dhabi
In a landmark move that signals a new chapter for both the company and the region, NOVOMATIC has become one of the first gaming technology groups in the world to receive a Tier 1 Gaming Related Vendor License from the United Arab Emirates’ newly formed General Commercial Gaming Regulatory Authority (GCGRA).
This development marks NOVOMATIC’s official entry into the Middle East’s commercial gaming space, following the UAE’s recent steps to establish a regulated gaming industry.
The license – awarded under the framework introduced by the GCGRA – permits NOVOMATIC to provide its full suite of land-based gaming technologies to licensed operators across the Emirates. Known globally for its technological innovation and responsible gaming standards, NOVOMATIC will now bring its high-performance gaming machines, systems, and services to one of the world’s most ambitious new gaming markets.
“This is a major milestone for NOVOMATIC,” said Stefan Krenn, Member of the Executive Board at NOVOMATIC AG Group. “Being among the first globally to receive this license reflects not only our commitment to regulatory excellence but also our readiness to support the development of a responsible and world-class gaming environment in the UAE.”
Novomatic’s new status as a Tier 1 vendor in the UAE positions the company at the forefront of a region primed for rapid gaming industry growth. Thomas Schmalzer, VP of Global Sales and Product Management at NOVOMATIC, emphasized the company’s excitement to showcase its innovations to a new audience.
“The UAE is a dynamic and forward-thinking market. We’re thrilled to deliver the same top-tier gaming experiences that players in Europe and beyond already enjoy. This includes everything from high-performance cabinets to comprehensive system solutions tailored for premium venues.”
Regulation Meets Vision
Established in September 2023 and chaired by former MGM Resorts CEO Jim Murren, the GCGRA serves as the UAE’s federal authority for commercial gaming oversight. Its mission is to ensure transparency, fairness, and integrity within the sector—values that NOVOMATIC has long embedded into its operations.
The granting of a Tier 1 license is a strong signal that NOVOMATIC is viewed not just as a technology leader, but as a trusted and ethical partner in the UAE’s vision for a structured and sustainable gaming ecosystem.
What’s Next
With this approval in hand, NOVOMATIC is set to forge strategic partnerships throughout the UAE, supporting operators with a comprehensive and fully compliant product portfolio. As the UAE builds out its commercial gaming infrastructure, NOVOMATIC’s presence ensures that the region will have access to globally respected standards in gaming entertainment, security, and operational excellence.
About NOVOMATIC
Founded in 1980, NOVOMATIC operates in over 50 countries and exports gaming equipment to more than 130 markets. With over 26,000 employees worldwide, it is one of the largest integrated gaming companies in the world, offering everything from electronic casino operations to lottery systems and sports betting. The company maintains a strong focus on omnichannel delivery, technological innovation, and compliance.
About GCGRA
The General Commercial Gaming Regulatory Authority is the UAE’s federal executive body responsible for overseeing the country’s newly regulated gaming industry. Learn more at www.gcgra.gov.ae
For further information, visit: www.novomatic.com
